Conceev Digital
Healthcare Digital Transformation · Case Study

Transforming Fertility Care Through Digital Innovation

How Conceev paired performance marketing with a custom 12-module Fertility ERP to help Vriksh Fertility scale qualified patient acquisition and streamline every step of clinical operations.

250%
Organic Traffic
3X
Patient Inquiries
12
ERP Modules
6 Months
Page 1 Rankings
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About Vriksh Fertility

A trusted fertility centre in Bangalore, helping couples become parents.

Vriksh Fertility is a patient-centric fertility and laparoscopy centre based in Bangalore (HSR Layout), led by fertility specialist Dr. Sneha Shetty. The clinic offers advanced treatments — including IVF, IUI and ICSI — supported by modern technology and clinical protocols aligned with the latest ICMR guidelines.

Built on word-of-mouth and patient referrals, Vriksh wanted to grow into a digital-first fertility brand: one that could attract genuinely high-intent patients online, run its operations on a single system, and measure marketing spend against real clinical outcomes.

Industry
Healthcare / Fertility
Location
Bangalore (HSR Layout)
Treatments
IVF · IUI · ICSI
Engagement
360° Marketing + ERP

Where they were

Great clinical care, lost in fragmented digital systems.

  • Disconnected systems

    Patient records lived in spreadsheets, billing in another tool, marketing CRM nowhere.

  • Manual patient tracking

    Front-desk juggled paper files and missed follow-ups.

  • Marketing attribution gaps

    No way to link ad spend to consultation to conversion.

  • Lead leakage

    High-intent enquiries from website and Meta ads dropped because nobody owned them.

  • Appointment inefficiencies

    Manual scheduling caused double-bookings and 22% no-shows.

  • Billing complexities

    Estimates, discounts and package billing handled on paper.

  • CRM management issues

    No 360° patient view, no automation.

What we delivered

End-to-end marketing + healthcare-tech engagement.

18 services, 12 ERP modules, single accountable partner — every lever a growing fertility clinic needs, run from one room.

  • SEO

    Page 1 for 35+ fertility keywords

  • Meta Ads

    Qualified inquiry campaigns

  • Google Ads

    High-intent search capture

  • Social Media Marketing

    45% engagement growth

  • Content Marketing

    Empathetic, expert-led stories

  • Website Development

    Conversion-tuned clinic site

  • Lead Generation

    3x monthly patient inquiries

  • CRM Setup

    Single view of every patient

  • EMR System

    Clinical records, paper-free

  • Appointment Booking

    Self-serve scheduling

  • Billing Management

    Quotes, invoices, dues

  • Pharmacy Management

    Stock, dispense, audit

  • HR Management

    Roster, payroll, shifts

  • Call Center Support

    Trained patient response

  • Analytics Dashboard

    12 modules, one console

  • Marketing Automation

    Lifecycle nurture flows

  • WhatsApp Automation

    92% appointment adherence

  • Reputation Management

    Reviews and trust signals

The Vriksh ERP

Twelve modules. One source of truth.

A custom-built operating system for fertility care — from first marketing touchpoint to follow-up cycle.

Every lead, every conversation, in one place

From the first ad click to the consultation booking — the CRM tracks each prospective patient across channels and assigns them to the right care coordinator.

Last 12 weeks
PatientsRevenue
Active leads
1,284
+18% MoM
Avg response time
9 min
Down from 4h
Lead leakage
−60%
Since rollout
Live integrationsWhatsApp·Meta·Google Ads·Razorpay·Cloudflare·Supabase
Impact

Numbers that moved the business.

Six months of compounding work across marketing, operations, and engineering — measured against the metrics leadership actually tracks.

0%
Organic Traffic
growth in 6 months
0X
Patient Inquiries
from digital channels
0+
Keyword Wins
page 1 rankings
0%
Engagement
social media growth
0%
Appointment time
less manual scheduling
0%
Adherence
appointment adherence
0X
Lab turnaround
faster reports
0%
Lead leakage
lead leakage drop

Before Conceev

  • Manual data entry across 4 tools
  • 22% no-show rate
  • Lead source unknown
  • Quarterly reporting

After Conceev

  • Unified ERP — single record per patient
  • 8% no-show with WhatsApp reminders
  • Multi-touch marketing attribution
  • Live dashboard for leadership
The ecosystem

One connected patient journey, end to end.

From the first ad impression to the final follow-up, every step is stitched into a single source of truth. No spreadsheets. No copy- paste. No leakage.

Step 01

Marketing

SEO, ads & content drive intent traffic.

Step 02

Lead Capture

Forms & WhatsApp pull leads in real-time.

Step 03

CRM

Every enquiry routed and owned by a rep.

Step 04

Appointment

Slots booked with auto WhatsApp confirms.

Step 05

Consultation

Doctor accesses full EMR & history.

Step 06

Billing

Invoice auto-generated and paid online.

Step 07

Pharmacy

Prescription synced to in-house dispensing.

Step 08

Follow-up

Automated check-ins, reminders & nurture.

Step 09

Analytics

Every step measured back to source.

100% data continuityReal-time handoffZero manual exports

Under the hood

Built on a modern, secure stack.

HIPAA-aware architecture, encrypted patient data, audit-ready logs.

  • Next.js 16

    App Router, RSC, edge-first

  • React 19

    Server Actions, Suspense

  • Supabase

    Postgres + Auth + RLS

  • Cloudflare

    DNS, edge caching, WAF

  • OpenAI + Anthropic

    Patient automations, clinical note summarisation

  • WhatsApp Cloud API

    Appointment + follow-up automation

  • Razorpay

    Indian payments, UPI, EMI

  • GA4 + Meta CAPI

    Full-funnel marketing attribution

Encrypted at restAudit logsRole-based accessDaily backups
“Conceev Digital understood the sensitivity required in healthcare marketing. They brought us qualified patients who were genuinely looking for our expertise, not just clicks on a page.”
SS
Dr. Sneha Shetty
Clinical Director, Vriksh Fertility
  • Verified Client
  • 36+ months engagement
  • ERP + Marketing partner
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